This course is meant to educate, motivate, and inspire you to embrace the power of the internet and teach your passion at scale. This course stems from real-life experience, so it won't just tell you what to do: It will explain WHY. 

This course contains a section for each fundamental pillar of teaching online.

This is a changing path you are endeavoring to go down. 

This Course Inclues 60 Videos With Over 6.5 Hours Of Content.

Embrace it and congrats :)

  • 61 Videos

  • 0 Quizzes

  • 1 Worksheet

  • 0 Files

Unit 1 - Mindset Is Everything: Practice What You Preach.

  • Lesson 1 - Welcome. Everything Takes Years. Learn through My Story.

  • Lesson 2 - The Time Is NOW. It Is NOT Too Late. It's The Very Beginning.

  • Lesson 3 - Who Are You Already?

  • Lesson 4 - Who Is Your Online Student?

  • Lesson 5 - Personal Brand & Essential Reading

  • Lesson 6 - No Matter What, Focus On The Positive Impact You're Making

  • Goals For This Section

Unit 2 - The Gear You'll Need (or won't need) To Purchase

  • Your Space

  • Computer

  • Cameras, Phones, Etc.

  • The Most Important Thing For Video: Lights

  • Recording Audio

  • Video & Audio Editing Software

  • Time

Unit 3 - Course Platform

  • You Don't Need An Expensive Website

  • Custom Domain w/ Email

  • Subscription Vs Single Courses

  • Payment Processors

  • Design and UX

Unit 4 - Online Business Basics

  • When To Establish A Business (And What's Important)

  • Accounting, Payroll, & Business Automation

  • The Truth About E-Commerce Trademarks, Copyrights, & Piracy

Unit 5 - Writing Your First Curriculum

  • Your First Course

  • Don't Give It A Title - Yet

  • Content Considerations: Screen Sizes, Genres, & Resources

  • Before Filming, Get Feedback

  • Outlining The Script And The Shoot

  • Filming Tips & Focus

  • Post Filming Editing & Resource Creation

  • Packaging and Protecting Your New Product

  • Don't Write The Next Chapter - Yet

Unit 6 - Course Marketing - Presentation, Launching, Generating Revenue & Growth

  • Pricing & Promotion Mindset

  • Course Landing / Sales Page Basics

  • Online Marketing Fundamentals & Terminology

  • Email Best Practices

  • Link Tracking & Linktree

  • Paid Advertising Fundamentals - Where & Why To Target & Retarget

  • LCV & ROAS - The Metrics That Matter

  • Must Have FB Ad Campaigns

  • YouTube Ad Campaigns

  • Reviews, Feedback, And New Product Launches

  • When Merch, Affiliates, and Upsells Make Sense

Unit 7 - Building A Vibrant, Organic Community

  • Growth Loops - The Key To Exponential Growth

  • Making Emotionally Impactful Content

  • Upload Frequency & Content Imperfection

  • YouTube Core Content Types

  • YT Shorts, IG Reels, FB, & TikTok - Using Short Form, Interest Graph "Swipe Content"

  • Thumbnails, Titles, Tags, & Descriptions

  • Livestreams

  • Discord & Community Site Options

  • Impactful Collaborations

  • Social Monetization & Fair Use Disputes

Unit 8 - Cultivating Internal Community & Referrals

  • Cultivating An Internal Community

  • A Safe Platform For Everyone

  • Refund, Gift, & Charities

  • Paying It Forward

  • In-Person Meet Ups

  • Referral Program

  • Moderators / Guest Contributors

Course Final

  • Thank You & Looking Forward

© Michael Palmisano - Powered by SamCart